With no box, no manual, no ads, and no retail channel, the idea was to get something into users hands and then listen intently.” “The company designed and built the product from the ground up and very quietly started selling it in January 2005. “QMEM is no warmed-over version of Quicken,” Brown wrote. It’s what Forrester Research analyst Eric Brown called a “launch-and-learn” approach in a research report he wrote in September 2005. Intuit took QMEM, or Quicken Medical Expense Manager, out for what some might call a “test run” more than a year ago. However, one product has already been taken out for a spin. The next step, said Dan Levin, general manager for healthcare at Intuit, will be to continue the product development process with a target of mid 2007 for delivery of the first set of products and services. The companies released a formal announcement on Wednesday after three years of preliminary work that included home visits to observe how consumers deal with a slew of healthcare information. We will break through that clutter of information and consolidate it, so consumers can be empowered to make the right decisions and save time and money.” “Currently 82 percent of American households are spending significant time organizing, filing and reconciling their healthcare information. “Already flooded with millions of pieces of medical and insurance-related paperwork, Americans are assuming more control over their own healthcare, Richard Anderson, CEO of Ingenix said in statement. Products are slated for release by mid 2007.
a subsidiary of health insurer United Healthcare Group. Whitely, chief marketing officer for Ingenix.
“People are going to expect healthcare to be as easy as everything else they do,” said William P. Healthcare technology company Ingenix has teamed up with Intuit, the company that brought Quicken and TurboTax to the world of personal finance and QuickBooks to small business.Įxecutives at both companies say they plan nothing less than a revolution in how consumers – indeed, the entire healthcare industry – consolidates, organizes and manages the deluge of information that comes their way. Call it the Quicken approach to managing healthcare information.
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